Get True Cover® confidence with incredible coverage that feels light and looks natural!

  • Smudge resistant
  • Water resistant
  • Conceals, camouflages skin imperfections
  • Enriched with Vitamin A & E, and also includes skin soothers chamomile, aloe, lavender
  • Everyday coverage...for an everyday makeup

True Cover's Got It Covered®!

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After

The True Cover Difference®

True Cover® is a self-setting concealer and foundation all in one, offering a long-lasting, uniform coverage to your skin. With True Cover® you take control, hiding those once annoying and embarrassing imperfections to reveal your TRUE beauty! At last you can have a light feeling and natural looking foundation that easily covers, conceals and camouflages minor to major skin discolorations and imperfections, such as: age spots, birthmarks, dark circles under eyes, freckles, varicose veins, even tattoos! You can safely and easily use it on legs, arms, face or any area of your body.

Reveal Your True Beauty®

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After
Before
After

What is included with each collection:

  • 1 x True Cover® Makeup Remover & Cleanser 1.5 oz (43g)
  • 2 x True Cover® Foundation shades 0.75 oz each (21 gr each)
  • 1 x Spatula
  • 1 x Customized Color Jar
  • 1 x Makeup Brush
  • 1 x Compact Magnifying Mirror
  • 1 x Application Guide
  • 1 x Instructional DVD

Cover Birth Marks

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After


Cover Sun Spots and Varicose Veins

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After
"I was a flight attendant for over 30 years and my legs have taken the grunt of it. I have spider veins, bruises and sunspots... I can't believe the difference, this is absolutely amazing."


Cover Vitiligo

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After
"That is really sold me on True Cover®, is that is completely covered my vitiligo. For the past 10-12 years I have been unable to wear short sleeves. With True Cover® I can now put on a bathing suit, wear t-shirts. It really had a big effect on my life."

True Cover® Sets You Free

The best way to find out about True CoverŪ is to try it for yourself. If for any reason you are not 100 percent satisfied with your purchase, just return the product within the first 7 days and we'll refund the purchase price, with no questions asked.


  SAFE SHOPPING :: 100% SECURE SITE   

True CoverŪ Foundation Cover-up System

True CoverŪ Foundation Cover-up System



Full Payment from £39.90 + £6.95 p&p



Light Collection:
Fair & Natural for Fair & Porcelain Skin Tones
 
Medium Collection:
Natural & Rich for Beige & Olive Skin Tones
 
Dark Collection:
Rich & Coffee for Tanned to Darker Skin Tones

CommentsCOMMENTS:
Posted on May 28, 2010, 11:38 am by P

Hi,

All i can say is your product is better than any concealer i have ever used. Where were you all this time? I have been wasting my money on useless product. I am amazed with the coverage under my eyes. I feel so confident to actually go close to people and talk now. Im feel so pretty. thank you so much..
Love you guysxxxxxx




Thane says: That's great to hear! Glad we can help to regain your confidence.

Posted on Apr 28, 2010, 5:42 pm by Jeje

I never believed in True Cover, however a few weeks ago I decided to buy it, now I have True Cover! And its amazing. My red skin is totally covered. I LOVE THIS PRODUCT!





Thane says: Thank you very much! That's wnderful to hear!

Posted on Apr 28, 2010, 5:58 am by Susan

I have used this product for a couple of years and I am thrilled with the results. My skin is softer and, with the help of a light moisturiser, the foundation looks really natural.





Thane Direct UK says: Thank you Susan! Personally I also love this product as it gives a flawless finish!

Posted on Sep 9, 2009, 3:16 pm by Iiren

It is a very good product.

Posted on Jul 23, 2009, 2:41 pm by Necem

True Cover is the best foundation I have ever used.

Posted on Jul 8, 2009, 5:37 pm by Isha

My skin is sensitive and will show imperfection and pimples if the product does'nt corrolate with it. Is true cover for me?

Thane says...True Cover works well with all skin types including sensitive skin. It contains skin soothing chamomile and Aloe and is vitamin enriched.

Posted on Jun 23, 2009, 3:24 pm by Sher

Hi, i have cellulite on my thighs and on my buttocks. Will this product cover them?

Thane says...True Cover will even the skin tone on you thighs, therefore improving the appearance of the cellulite. It will not however alter the texture of your skin.

Posted on Jun 21, 2009, 11:59 am by Bins

I have dark colour around my both eyes. It has been there from birth. My Father also has it and i feel that it is hereditary. Do you think true cover can remove it?

Thane Says: TC will only mask the dark colour around your eyes and not remove it. To do this you will have to consult your GP.

Posted on Jun 7, 2009, 1:50 am by Liana

Hi. Can i buy True Cover in USA? If i can, where exactly i can buy it?

Thane says...Please visit our sister website http://www.thane.com/

Posted on Jun 4, 2009, 7:14 am by Lorraine

Hi
Can I order 2 pots of Sheer Cover in the RICH shade?

Thane says...we sell True Cover rather than Sheer Cover. Please see the shades available on our website. http://www.thanedirect.co.uk/products/beauty/truecover/truecover.php?option_id=223

Posted on Jun 3, 2009, 11:32 am by Liana

where can i buy true cover in Dubai?

Thane says...please visit www.thanedirect.com to find you correct region

Posted on Jun 3, 2009, 3:46 am by Charmaine

Hi, I am comtemplating buying your product for my 10 year old daughter. She has an old burn scar on her chest. Would it be suitable for covering burn scars and also any chance of a sample? I am not sure what colour to choose. My daughter is of mixed race (chinese and English).

Thane says...True cover is suitable for evening out skin tone and camouflaging imperfections. It's how effective it will be on you doughter's burn will depend upon the texture. Unfortunately we don't send out samples but it does come with a money back guarantee if you're not completely satisfied.

Posted on Jun 2, 2009, 11:33 am by Paula

I am very interested in purchasing your True Cover product, but i am curious!!!!! Is it a long term subscription or do you just buy when you like? Your answer would be greatly appreciated.
Thanks
paula, northern ireland.

Thane says...Thank you for your interest, you'll just buy as you need it.

Posted on May 27, 2009, 12:39 am by Teresa

Hello,
Is this product resistant to sweat? I would like to use it in my armpits, is it possible?
Thanks in advance

Thane says...True Cover is designed to stay in place all day through normal perspiration. I'm not sure how it would perform in the armpit area - saying that, it does come with a money back guarantee if for any reason you are not completely satisfied so there's nothing to lose in trying. Give it a go and let us know how you get on!

Posted on May 25, 2009, 5:33 am by Shpresa

please how many days is it till you send the true cover which i like to order please post back

Thane says...we will usually deliver in 5-7 working days subject to stock. All orders are delivered within 28 days. You can also pay for priority processing which will ensure that your order is one of the first to leave the warehouse.

Posted on May 24, 2009, 5:58 am by Monique

Hi,
I wanted to know if it covers old stretchmarks that are quite dark? Also It's important to know whether it will rub of onto my clothes as the stretchmarks are on my thigh area and I would like to apply it before wearing my clothes so therefore theres no point if it is going to rub off onto my sheets or my underwear. I have tried products like this |(Dermablend) before but not found them useful as there is really no point if it is going to look like you have applied thick makeup onto your body. Also it is useless to me if itis going to come off onto the clothes or underwear I will be wearing around the area I wish to cover. I want to be able to wear shorts but because of the stretchmarks trailing down my inner thighs I cannot. I don't wnat to look down and find that the product has rubbed off onto the bottom part of my shorts.
Please please please me know. I am more than happy to pay for an expensive product that actually works.

Thanks

Thane says...We have many many satisfied customers. If applied correctly and allowed to set True cover is touch and water resistant. It's perfect for camouflaging stretch marks. We'd reccomend taking truecover off before going to bed and applying afresh the next day. For peace of mind True Cover comes with a 30 day money back if you're not completely satisfied.

Posted on May 22, 2009, 10:41 am by Shpresa

I want to order two True Covers but i cant. why cant i?

Thane says...First you need to select your colour selection, then accept or decline the offers. When you reach the final payment screen, just change the quantity in the box from 1 to 2 and confirm by clicking the green tick.

Posted on May 20, 2009, 11:23 am by Vicky

I purchased True Cover three weeks ago and i'm never going back. I've always had issues with my skin being blotchy and scarred from spots and this really does what it says. Brill product! Please dont discontinue it!! Only one comment: Could you consider in the future selling individual pots for regular customers?
Thanks again

Posted on May 5, 2009, 10:28 am by V

Hi I would like to know if this works to totally cover stretch marks as I have some big purple and old silver ones on my breasts due to pregnancy.
Thanks very much


Thane Says: if applied correctly True Cover will do a good job of concealing stretch marks whatever colour they are.

Posted on Apr 28, 2009, 9:52 am by Sue

Please help i am unsure as the shade I need. I am english fair skin burns quikly and tans quick in breezes?? Problem I have very large tattoos on arms wish 2 hide. They are coloured 2.

Thane says:
You need the Fair skin type shade for your skin tone - you can then mix the colours to get the right shade for you. You should also look at our special offer on Sudden Glow which is only available while stocks last.

Posted on Apr 25, 2009, 9:02 pm by Sonia

i wanted to ask is true gona b ok in summers? bcuz in summers, my skin gona b oily n its moisturises our skin so i m bit confused tht should i buy true cover in summers or not. kindly answer my question pls.
Thank You
Sonia

Thane says...True Cover is suitable for all skin types including oily. If you feel that your skin is excessively oily we'd recommend that you prepare your skin with a cleanser designed for very oily skin before application.

Posted on Apr 23, 2009, 7:43 am by Lalon

how long does it stay on the skin? Does it fade away after certain time?

Thane says...True Cover is a long lasting make-up, smudge and water resistant, one application should last all day.

Posted on Apr 20, 2009, 11:51 am by Donatella

I have two questions please. 1) Can I return the product if I am not satisfied or if I have chosen the wrong colour shade for my skin tone? 2)If totally and utterly satisfied would there be a way to buy more True Cover. For example if I run out of makeup remover lotion can I purchase only this product? Thank you for your attention, Yours Faithfully

Thane says...All of our products are covered by the Thane Direct guarantee, if you're not completely satisfied, just return it for a refund of the purchase price. The cleanser is available separately if you run out, you can find it on the accessory page of our website.

Posted on Apr 18, 2009, 6:17 am by Jen

do you sell touch up?does it work the same as the true cover,if so how much is it?,thanks

Thane says...True Cover is the only complete coverage camouflage system we sell. We're so confident that you'll be completely satisfied that it comes with our Thane Direct guarantee. If you don't love it, just send it back for a full refund of the purchase price.

Posted on Apr 17, 2009, 5:27 pm by Jodie

Hi i was wondering ive been wanting to purchase this product for over a year but i am not sure if it will actually work on me. To put you in the picture i was scaulded with coffee when i was 4 and i was wearing a wooly jumper so i have been left with a very ugly and very noticable burn right across the top of my cheast and will not wear nething that shows it but i would love to be able to wear the clothes i like. Do you think this would help my situation?

Thane says...True Cover is perfect for evening out skin tone so it will certainly help with colour correction. The end result will depend on other factors for example the texture of the scar. True Cover comes with our guarantee so if you're not completely satisfied for whatever reason you can return it for a full refund of the purchase price.

Posted on Apr 17, 2009, 4:09 am by Anne

I just have a question... does this product cover my skin from acne?

Thane says...True Cover can help to camouflage acne although, as with any new skin care product we'd suggest you consult with your doctor before use on acne. True Cover contains skin soothing chamomile, aloe, lavender and vitamens A & E.

Posted on Apr 15, 2009, 11:51 am by Besarta

haw cen I order true cover I am from Macedonia

Thane Says: Please visit www.thaneinc.com for further information on how to order in your country.

Posted on Apr 13, 2009, 11:11 am by Karen

if you get a tan or a spray tan would this still work or would you have to order the dark on if you do go brown in the sun, would you put it on before the spray tan or after , as if i got the med one , then had a spray tan my legs would look lighter please advise

thank you

Thane says...we'd recommend applying the spray tan first and then matching the True Cover shade to your skin for best results.

Posted on Apr 13, 2009, 7:11 am by Laura

My Skin Colour is not one of the ones suggested and even if it is suggested i'm not sure which one it is.. it's not really fair and light yet it is'nt dark in the slightest, it's more of a tan that doesn't dissapear, but i'm not sure. I am only 12, 13 in June and i have a dark brown birthmark on my face, it brings down my confidence day by day and would like something to cover it up, doctors say i can never have it removed so i need make-up, what shall i do ?

Thane says...first of all we'd like to suggest that speak you to your parents, family member or an adult that you trust about the way you are feeling. True Cover can help the camouflage skin flaws like birthmarks but the end result with depend on the severity or the birthmark. Ask the advice of someone you trust regarding colour selection, we'd suggest medium.

Posted on Apr 12, 2009, 10:34 am by Mohammed

for the home delivery ,, we can pay when u delivered it
nd for the true cover[medium] hw much BD[bahraini] will be??

Thane Says: Please visit www.thaneinc.com for further information on how to order within your country and our website only accepts credit or debit cards for payment's.

Posted on Apr 7, 2009, 10:04 am by Lina

hello...
i was just wondering i have some strechmarks and like to hide them for the summer...do you know if this product stains on white clothes?
and also how do i mix them both together as i am of dark complexion?

Thane says...True Cover is wonderful for camouflaging stretch marks. It is touch proof, smudge proof and should not stain white clothes. If you have a dark comlexion we'd recommend you purchase the dark, it comes with two shades and mixing pot to allow you to customise your shade.

Posted on Apr 3, 2009, 5:07 pm by Kitty

I live in india. . I wanna purchase this . . Please tell me its cost and how can i buy it

Thane Says: Please visit www.thaneinc.com for further information on how to order from your country.

Posted on Apr 3, 2009, 1:51 pm by Aleesha

hi i wont to order the ture cover please can you sent it to me on 14 castlewood dublin road drogheda ireland

Thane Says: Please visit www.thanedirect.ie to place your order.

Posted on Apr 3, 2009, 7:38 am by Alison

I live in Malta and as you suggested, I visited thanedirect.com to buy the product. However, when I clicked on thane europe, the information was not in English, I could not understand anything. Once I go to thanedirect.com, what should I do? Thanks.

Thane says...perhaps you could try speaking the customer service at Thane Europe http://www.trendpro.tv/kundenservice.php

Posted on Apr 1, 2009, 10:44 am by Debbie

hi i'd like to order true cover for me because i have some strech marks. As i am going on holiday i want to know if i can use the true cover while on swimming in the beach? can result or no? if i go to the water the true cover it'll take off?? thank you

Thane says...True Cover is great for camouflaging stretch marks, it's water resistance and smudge proof so you will certainly be able to go for a swim.

Posted on Mar 30, 2009, 6:03 pm by Sina

How can I order this product from Hawaii

Thane says... please visit www.thanedirect.com

Posted on Mar 28, 2009, 8:50 pm by Dolores

Hi, i would like to try True Cover to hide the imperfections on my face but i have to wear a skin cream even throughout the night, would true cover stay on over my cream without blocking my pores? thanks

Thane says...True cover in suitable for most skin types, however if you have a skin condition we recommend consulting your doctor or dermatologist before use.

Posted on Mar 28, 2009, 9:09 am by Maria

Hi i am Asian but i have really white skin so should i order the medium or the light tones?

Thane says...it is difficult to say without seeing your skin. Each order of True Cover comes with 2 shades, allowing you to customise the shade to your skin tone. Please follow the link to see shade samples http://www.thanedirect.co.uk/products/beauty/truecover/truecover.php

Posted on Mar 27, 2009, 10:17 am by Milana

Hi.I wish to buy this truecover but i no live in UK. I live in Azerbaijan.so, is it possible to send to azerbaijan? Or can i buy only in the UK?

Thane Says: Please visit our website www.thanedirect.inc for further information on how to orde TC in your country.

Posted on Mar 27, 2009, 7:36 am by Amarjit

Hi, i have uneven skin tone on my legs, dark pigmentation, and white stretch marks. Would True Cover deal with my problem area, if so what colour would you recommend i go for, i am Asian, medium brown.

Thane says...True Cover is perfect for evening skin tone please follow this link for sample shades. Each order comes with two shades enabling you to customise according to your skin tone.

Posted on Mar 26, 2009, 3:40 pm by Thamima

I am an 18 year old.
I have dry skin and very bad dark circles. I have used concealer on the dark circles but it shows my dark circles more so people can tell that i use concealer.
When i put cream on my face it stay for short time and then my face goes dry.
I am very interested in this product that i have seen
will it help to cover my dark circles and my dry skin to .
PLEASE CAN YOU HELP ME?

Thane says...True Cover is perfect for camouflaging dark circles and is moisturising. If you feel that your sking is excessively dry we'd suggest you consult your doctor.

Posted on Mar 25, 2009, 12:27 pm by Nesha

hi i am interested to by atru cover but before i want to now das the tru cover the SKRATCH in stomak WHICH I HAVE AFTER GIV BIRTH TO MY KIDS

Thane says...True Cover is perfect for camouflaging skin imperfections. It will even out skin tone but the end result will depend on the severity of the stretch marks.

Posted on Mar 25, 2009, 10:48 am by Aneesa

i am pleased with the product but onlu use the natural foundation can i not buy 2 of the same pot as the other goes to waste as it doesnt meet my skin tone.

Thane says...we're glad to hear you're so pleased with True Cover, unfortunately we're only able to sell the two tone sets at this time. This allows our customers to customise their shade.

Posted on Mar 25, 2009, 9:37 am by Sabeen

my skin is dead oily, nothing works so i have never used any concealer or foundation but interested in this product. want to ask how much could it control oil or is it suitable for oily skin
thx
sabeen

Thane says... True Cover is suitable for all skin types. If you feel your skin is very oily we'd suggest using a oil control moisturiser before application.

Posted on Mar 24, 2009, 9:22 pm by Estefania

hi, im very interested in getting this product, but i want to buy it, in a store, do you have aome store in miami florida?

Thane Says: TC is only available for you to buy in Florida via our website www.thane.com.

Posted on Mar 24, 2009, 9:09 pm by Ruby

i would be hitting the beach in april, and i want to know how long can i stay in the water without this product wearing off?

Thane says...this product is water resistant, you could certainly go for a swim, take care when drying, we'd recommend gentle pat drying.

Posted on Mar 20, 2009, 4:06 pm by Shaeks

just want to no if they are any side effects. and if it can b used for other parts of the body like ur back and boobs. i have a blackstained mustache above my upper lips would true cover cover this?

Thane Says: There are no side effects whilst using TC and can be used on any part of the body. True cover is perfect for hiding imperfections.

Posted on Mar 19, 2009, 2:44 pm by Mon

hey TC i have really oily skin and i was just wondering if TC will work for me.

Thane says...True Cover is suitable for all skin types however, if you skin is very oily we'd recommend applying a moisturiser designed for oily skin before application.

Posted on Mar 18, 2009, 11:13 am by Jasu

Hi, i'm interested in purchasing the products, would it be suitable for a 8 year old child who has vitiligo? Would it still be waterproof if i applied a high factor sun lotion first onto the skin?
Your comments would be appreciated.

Thane says...True Cover is perfect for disguising imperfections although would suggest consulting with your child's dermatologist. With regards to using with a high factor sunlotion, we would suggest using the non-greasy kind and allowing it to be fully absorbed before application of True Cover.

Posted on Mar 17, 2009, 5:10 am by Anne

Does does True Cover work on stretch marks? Thanks

Thane Says: TC works on stretch marks,and perfect for disguising skin flaws and imperfections.

Posted on Mar 13, 2009, 8:33 am by Millie

Hi, i have few scars on my leg and this has prevented me from wearing short skirts. can your product help me cos am worried about my scars

Thane Says: True cover is very good at covering up scarring and skin blemishes however this will all depend on the severity of the scars.

Posted on Mar 10, 2009, 9:30 am by Aysha

hii i was just wondering that if i order the true cover kit will it cover the darkness that i have around my neck??

Thane says:
Yes, we are sure it can help - try it and let us know how you get on!

Posted on Mar 7, 2009, 7:25 am by Maria

I am a black young woman with 1st to third degree burn to the back of my both hands, i ve had skin graft but the area is darker nd disfigure, do think your product will make a different, pls advice me.

Thane Says...Truecover is perfect for diguising uneven skin colour. You can blend to find the correct shade for you, why not try as it comes complete with our 30 day money back guarantee.

Posted on Mar 6, 2009, 2:00 pm by Alison

I live in Malta. Is it possible for me to buy the products? I would like to buy the light foundation not the whole kit. Is that possible? By the way, thank you because this is really a fantastic product. Thanks.

Thane Says...please go to www.thanedirect.com to see how Thane can ship to you.

Posted on Mar 1, 2009, 1:13 pm by Emma

Hello.
I've seen this product on your Sky channels and i was immediatley drawn to the transformations. I have been looking for something that can make me look natural and cover my red blimishes i have above my jaw lines, also to cover the redness and spots i have on my back which i get as being a teenager, I was just wondering if True Cover is suitable for teenagers? Thank you

Thane Says: True Cover is suitable for all ages.

Posted on Feb 25, 2009, 6:49 am by Francesca

Hi. I want to purchase True Cover but im kind of hesitant because i have sensitive skin and im prone to Acne. I have Acne scars and i want to cover them because concealer doesnt perfectly cover them. I want to know if this product is good for sensitive skin and if it would cause acne on my face? I hope you will respond. Thanks!

Thane Says: TC is a water based formula but we do recommend that you consult your GP or dermotologist for further reasurance before using this product.

Posted on Feb 23, 2009, 4:08 am by Alex

Can men use True cover? Thanks

Thane Says: Yes, it's perfect for disguising skin flaws and imperfections in men and women.

Posted on Feb 18, 2009, 2:31 pm by Charley

Hiya
when you order true cover, do you then have to have it automatically ordered every few months? Thanks

Thane Says: No, you don't.

Posted on Feb 14, 2009, 10:31 am by Teresa

I am dark in complexion and im not sure which shade to buy. please help me!
Thanks

Thane Says: In order to find the perfect colour for yourself please visit our site www.thanedirect.co.uk and you will be able to see the Three shades that we have.

Posted on Feb 14, 2009, 5:56 am by Sobia

Hi, I am a Asian British girl and i have light skin that goes with ivory foundation but i also have dark circles under eye. Will True Cover be able to cover it? Thanks

Thane Says: True Cover will cover any inperfections that you may feel you have.

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